ETOP-Environment threat and opportunity profile – It is a technique to structure the The strategic managers must keep focus on the following dimensions-. ETOP analysis (environmental threat and opportunity profile) is the Understanding of management strategy or organization policy and. Etop in strategic management pdfEtop in strategic management pdf Etop in strategic management pdf.

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When organizations can think far ahead, they can create some opportunities. ETOP Analysis Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and manayement environment to key people within the corporation or organization.

Customer preference for motorbike, which are fashionable, easy to ride and durable. Changes in philosophy and leadership style are under the control of the manager. Since the company is an established manufacturer of motorbike, it has a favorable supplier as well as technological environment.

Wishing you good luck and best wishes to your sincere endeavours. As shown in the table motorbike manufacturing is etlp attractive proposition due to the many opportunities operating in the environment.

Examples of external threats include new and existing regulations, new and existing competitors, new technologies on may make products or services obsolete, unstable political and legal systems in foreign markets and economic downturns. In a competitive business climate, many businesses actively work to create and communicate a strwtegic image tsrategic their customers, shareholders, the financial community, and the general public.

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. What is a business integration strategy?

Once an organization gets into reputation problems, it goes on growing like weeds in a garden. The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization. It aspires to continue to develop technology overlaps startegic the businesses it has. Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the other.


Understanding of management strategy or organization policy and effectiveness is not as easy; it requires looking at how company is griped with challenges, looking at the threats and opportunities and finding solutions for facing it.

It i relates to events, trends, issues, natural calamities and expectations. Though some stratgic affect the organization as a whole, others affect only the management. Methods, Techniques and other Details. Focus on issues, which have been selected, should not be missed since there is a likelihood of arriving at managmeent priorities.

Business environment analysis is a regular business feature. Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of strateglc materials and components, and have access to the latest technology and have the facilities to use it. The effort and the self belief is certainly going to get to a logical conclusion to your desire to improve academia and Industry in India.

The external environment consists of customers, government, economy and competition. A summary ETOP may only show the major factors for the sake of simplicity. The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions.

Business Management Lesson: Environmental Threat & Opportunities Profile (ETOP)

Data should be collected from good sources otherwise the entire process of environmental scanning may go waste. The field force analysis goes hand in glove with Sttategic, as here also the contribution with regard to opportunities and threats posed by the environment is also a necessary part of study.

Ironically, stronger organizations can tsrategic exposed to a greater level of threats than weaker organizations, because success raises envy and competition which a successful organization needs to fight to get ahead. However, managing the strengths of internal operations is the key to business success. Matrix Structure suits businesses with diverse products and diverse markets.

Some opportunities can be foreseen, such as being able to expand a franchise into a new city. Environmental Science, Engineering and Management. Some of the impotent issues may be those related to market share, competitive pricing, customer preferences, technological changes, economic policies, competitive trends, etc.

The midstream industry processes, stores, markets and transports commodities such as crude oil, natural gas, natural gas liquids liquefied natural gas such as ethane, propane and butane and Sulphur.


ETOP-Environmental Threat and Opportunity Profile

Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization.

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The relevance, importance, manageability, variability and low cost of data are some of the important factors, Which must be kept in focus. Sometimes very micro and neglected issues mar the strategy. Traditional managers give explicit instructions to employees, while progressive managers empower employees to make many of their own decisions.

It is considering setting up gas based power generation projects in states like- Madhya Pradesh, Odisha and Uttar Pradesh.

ETOP Analysis

India is weak in it. This example relates to a hypothetical company but the illustration is realistic based n the current Indian business dtop.

It requires proper evaluation on the position of an organization, whether the adopted strategy is working well and if not why and how should it progress ahead. Growing affluence among urban consumers; Exports potential high. It is important to recognize potential opportunities and threats outside company operations. A company that bungles or ignores its image is likely to encounter a variety of problems. Unlike the external environment of a business, the internal environment can be controlled.

The downstream sector is a term commonly used to refer to the refining of crude oil and the selling and distribution of natural gas and products derived from crude oil.

And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile. A matrix of comparison is drawn where one item or factor is compared with other items after im the scores arrived at are added and ranked for each factor and total weight age score calculated for prioritizing each of the factors.

Global Competitiveness Index for igniting economic growth. Narendra Modi government is planning to set up several power plants.